Giving Your Brand a Future Edge
If you work in the world of brands, at some point you’ve probably heard an exasperated creative director quote legendary adman Bill Bernbach: “How do you storyboard a smile?” As brand partners, the end...
View ArticleChina Luxury Market Will Continue to Grow Despite Concerns
In reality, the new government measures do not directly target luxury products but are in fact part of an attempt to hide corruption as well as to pacify the increasing divide between the wealthy and...
View ArticleBranding For Good: Issue 42
Welcome to Added Value’s newsletter focused on Sustainable marketing: the challenges, opportunities, our solutions and points of view. Climate Change has a new Celebrity Spokeperson: The Pope This...
View ArticleThe Feminine Plural
Originally published on the Huffington Post. Today’s women have little in common with the figure of the typical housewife who dominated the 80s. Yet, marketers seem to be struggling to adapt their...
View ArticleNew Era Challenges to Growth
Challenges to growth are nothing new. But these challenges are now changing with shifts in culture. We have now entered a “post-ownership age”, with rapidly changing consumer behaviours and attitudes....
View ArticleUNICEF Field Trip Part 3: Through the Looking Glass
It is nice when you discover that all the effort you bring to fundraising actually makes a difference to people’s life. This is what we found out on our Bolivian field trip, when we discovered that the...
View ArticleOffre de stage
Au sein de WPP, leader en communication et marketing, Kantar Added Value est une agence de conseil en Marketing Stratégique et Innovation bénéficiant d’une expertise dans des domaines tels que le luxe,...
View ArticleBrandZ Top 100 Most Valuable Chinese Brands: Keep pace with constant change...
For the 4th consecutive year, Panos Dimitropoulos, our Director of Cultural Strategy in Asia, has contributed to WPP & Kantar Millward Brown’s Top 100 Most Valuable Chinese Brands BrandZ report....
View ArticleClimate ChangeD.
Climate change has been a topic of interest and concern for over a decade. In 2006/07, Al Gore’s disquieting film: ‘An Inconvenient Truth’ along with Nicholas Stern’s calculation of the monumental cost...
View ArticleTo Seduce (and Convince) Artificial Intelligence
There’s no doubting the importance of Artificial Intelligence (AI) cementing itself in the zeitgeist. Case in point: the evolution of search over the last five years has tripled according to Google...
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